The Uffizi Galleries first brought together three extraordinary museum complexes in 2014. Together, these three structures contain the core of the collections of art, precious artisan-made objects, books, and plants belonging to the Medici, Habsburg-Lorraine and Savoy families. It is a stunning collection of treasures dating from Antiquity to the 20th century, and over the years, it has contributed to the fame of the Uffizi, Pitti Palace and Boboli Gardens. Since the Renaissance, these three museum sites have been connected to one another by an ingenious construction, the Vasari Corridor, and together they form one of the most important, most visited culture hubs in the world.
A break with the past, or a break to the future
A historic event for the Uffizi Gallery: a new brand and a new website designed by CarmieUbertis. A true media revolution. The apparent simplicity of the site is the result of a careful study of information architecture that opens multiple paths to the evolution of this publishing platform. It is a custom-designed and built system using state of the art technologies to connect the different targets with its various content areas in a cross-functional manner. The static sections to which we are accustomed thus disappear, giving rise to dynamic structures that evolve and are enriched day after day.
On September 27th the new brand and the new site were presented to the public. Director Eike Schmidt invited us to present our work in the magnificent setting of the Sala Bianca in Palazzo Pitti.
Lean UX: workshop and prototypes
We not only listened to visitors but also to the staff, citizens, press, and critics. We conducted workshops for better user-centered development.
The guidelines of the new brand include the use of the Gold, Red Coral, and Green Mint colors associated with the three primary buildings: Uffizi, Palazzo Piti, Boboli Garden. Each work, item, or event associated with one of the museums is highlighted with an effect that immediately identifies the museum setting it to which it belongs .
Few animated elements to gradually accustom users to a new museum site experience.
Planning a visit is one of the most important activities for a user: how to present the museum, what services to expect upon arrival, where to eat, how long a visit lasts. Each museum has its unique elements whose pages have been designed to clarify these aspects.
Imagines is the magazine conceived as a monthly publications in which in-depth articles will be accompanied by Glaux, a section managed by the Director himself
The Cantiere team
Product owner, frontend designer & developer
The Cantiere Creativo team was very attentive to the many needs of the Uffizi Gallery, a complex organization which is undergoing profound changes. The new website needed to effectively convey this change first of all, and Cantiere offered us all the necessary technical support needed to reach the goal. Working together on the design and creation of the site, we appreciated their innovative and user-friendly approach very much.
Eike D. Schmidt
The Director of the Uffizi Galleries with the Digital Communications Department team