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What we're talking about when we talk about startups

The term startup has been a buzzword for quite some time now, and we find that many of our potential clients like to use it to describe themselves. As with all buzzwords, the term is often over-used and abused. As we see it, however, the greatest risk arising from this misuse is that of associating the word startup with a strategy and way of operating which are totally unsuited to the nature of a startup. In this article, we want to explain the meaning of the term as we see it and how it fits into our way of working.