When you turn on the light bulb of a brilliant idea that will revolutionize the world, it is easy for euphoria to blind reasoning. Everything must be in place, all at once, because otherwise it will not work and destroy the idea! A great illusion, which is the main cause of the failure in 9 out of 10 startup.
Enthusiasm is important, without a doubt. But the beginning of a project is the time of greatest uncertainty and is the worst possible time to make important and costly decisions.
We prefer a lean and scientific approach, in which ideas are transformed into work on the basis of data and not only on intuitions. No one, not even the most authoritative entrepreneur, can say with absolute certainty: "So it works". Experience counts, but users must always have the last word and they will make a real difference.
We are not interested in "milking" the customer to finding themselves with a "dead" project. We prefer successful projects lasting through time, providing each time the minimum that will allow us to validate the from field functionality that is actually worth implementing. In addition to being advantageous for us, we are certain that this is the real desire of those who invest.