The website offers users a different browsing experience. The site is intelligent and uses a prediction system to suggest customized topics based on a user's interests. The editors, thanks to an advanced and personalized CMS, can create any type of content, including text, multimedia, livestream and meta-information. The platform has independent instances for each country and each instance is multilingual. Through a system called Fashion Cloud, each country has the opportunity to import, translate and publish articles originally published elsewhere, managing all the rights on texts and media on a widespread basis.